Beewise App

The design behind the Beewise app

Dig deeper with us into the different aspects of the Beewise app design.

2 min read

I once came across a quote from a Designer/Creative Director, Lorinda Mamo, that really got me thinking. “Every great design begins with an even better story”. So let me take you with me today on the story behind the Beewise design and why Lorinda’s quote is so simple but true.

When you look at successful brands, often the reason for their success is the ability to connect to their customers and bring their story to life. I believe that creating a great user experience, is actually simply telling the story about your brand and by doing so, helping people solve a problem. In the end, why would someone use your service/products when there are so many alternatives around? It is simply because they feel aligned with your service/product. So when we created Beewise, that is exactly what we wanted to do. To tell our audience that investing should not be as scary or difficult as people sometimes make it out to be.

So where did the story for Beewise came from? As a young professional, I was always curious about the investment world but never knew how to get started. On top of that, once I found the courage to get started, I was overwhelmed with paperwork, questionnaires, etc., so it’s safe to say that it has been quite the adventure. While I was diving into the investment world, I came with the idea to create a faster, easier, and more understandable way of investing. We wanted to create an app that would break down all the barriers to investing. In the process, we teamed up with our creative friends at Bitmama. The aim we gave them? To reach not only people who are already investors but also those who might still be afraid to make that first step towards investing.

The Beewise app design

In today’s digital age, the world of finance has undergone a significant transformation. Traditional investment methods are being replaced by modern, user-friendly platforms that empower individuals to take control of their financial future. Beewise stands completely behind this new approach. Together with Bitmama we started designing the Beewise app, launched it a bit more than a year ago, and what a journey it has been so far! We want to share with you more about how we designed the Beewise Investment App to make investing a more accessible and empowering experience. So let’s dig into it, shall we?

1. Intuitive user interface

Beewise’s design philosophy revolves around simplicity and ease of use. From the moment users download the app, app users are greeted with a clean and intuitive user interface that makes navigation effortless. The app’s layout is thoughtfully organized, ensuring that even inexperienced investors can quickly understand and utilize its features. Through our user-centric design we wanted to create a seamless experience and eliminate any barriers to entry.

2. Personalized dashboard

The heart of Beewise lies in its personalized dashboard, which provides users with a comprehensive overview of their investments. The app aggregates data from multiple sources, including our investor’s portfolios, and presents it in a visually appealing and easy-to-understand format. Users can track their investment performance, view historical data, and monitor their progress towards financial goals, all in one place.

3. Goal planning and tracking

Investing without a clear goal in mind can be challenging. Beewise addresses this by offering a robust goal planning and tracking feature. Users can set specific financial goals, such as saving for a holiday or retirement, and the app assists in creating a roadmap to achieve those goals. The progress tracking feature enables users to visualize their journey. Beewise’s focus on goal-based investing ensures that users stay motivated and have a clear path to financial success.

4. Smart insights

We attached a great importance to empowering our investors to make informed investment decisions. This is why Beewise provides personalized investment insights. We for example share with our users based on the investment goal they have set how much they should ideally invest each month to potentially reach their goal within their set timeline. Additionally, our investors can choose to turn on their monthly investment reminder, which will notify them every month that it is time to invest again so they can stay on track with their goal.

5. Learning Resources

Understanding the intricacies of investment can be overwhelming for many individuals. Recognizing this, Beewise incorporates educational resources through magazine articles within the app and on its website to empower users with knowledge. Each week a new article gets published on the website magazine going from financial education to self-development, and 4 articles get featured directly in the app. We hope that with this commitment to financial literacy, we help our investors make more informed decisions, enhance their investment acumen, and ultimately build their confidence as investors.

As a result of all the hard work that we put into making investing more accessible, and creating a seamless user experience, Beewise has won the prestigious Webby Award in the category Financial Services/Banking – Apps, d’Apps and Software. We are so thankful to be able to spread our story. Make sure to follow us on our social media channels to stay in touch and see what’s coming next!