Financial education

Understanding market trends and cycles

Beewise’s guide for beginners.

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If you’re new to investing, learning how market trends and cycles work and develop are fundamental concepts that you need to master in order to fully understand how the market works. Once you learn how to recognize these patterns, you will unlock the key to improving your ability to make informed investment decisions and successfully act on your instincts. We have decided to put together a short Beewise guide on how to spot market trends, adapt quickly to them, and make the most of any situation.

What do you mean by Market Trends and Market Cycles?

Let’s get the names and their meaning down first!

Market trends: A market trend is the general direction in which a market or an asset’s price is moving. Trends can be upward (bullish), downward (bearish), or sideways (neutral).

Market cycles: Market cycles refer to the period during which a market transitions through various stages, typically including expansion (growth), peak, contraction (decline), and trough (bottom).

Recognizing Market Trends

Let’s start by diving into some of the technical terms first. What is a technical analysis? In short, it’s an analysis of past market data. Usually, this type of study is done around price and volume, and is used to forecast future price movements and how they change over time. The tools commonly used for these studies are:

Moving averages are a way of making price data smoother so you can see where the trend is going.

The Relative Strength Index (RSI) is a kind of momentum indicator that shows how fast and how much prices are moving.

Trendlines are straight lines on a chart that connect two or more price points. They show you which way the trend is going.

Fundamental Analysis: This in short means you’ll find yourself looking at a company’s financial health, including things like earnings, revenue, and growth potential, to work out what it’s really worth.

The main things to look at are:

Earnings reports: Be consistent and focus on how profitable a company can be, on a regular basis.

Economic indicators: These factors are very volatile and can change from day to night. They’re usually factors you can’t control and they’re of a macroeconomic nature. Things like GDP growth, unemployment rates, and interest rates have a huge impact on how the market performs.

Adapting to Market Trends

Let’s talk about bullish trends. Remember the Wall Street bull?

Strategy: When the market’s on the up, investors often stick to a buy-and-hold strategy, assuming asset prices will keep going up. For instance, During the dot-com boom of the late 1990s, technology grew very fast. Those who spotted the bullish trend and got in early saw some impressive gains.

Bearish trends

Strategy: When the market’s going down, you can either go short, buy put options, or move your investments to safer stuff like bonds or gold.

Example: When the 2008 financial crisis hit, a lot of investors lost money. Those who switched to defensive stocks or got out early lost less.

Sideways trends

Our strategy in a market that is not too volatile is to build strategies like range trading (buying at the support level and selling at the resistance level) or to focus on dividend-paying stocks that can be effective.

For instance: From 2014 to 2016, the S&P 500 index basically stayed the same. Investors who focused on high-dividend stocks saw a steady return on their investment, even though the price didn’t move much.

Understanding Market Cycles

Market cycles are the natural fluctuation of the market between periods of growth (expansion) and decline (contraction). Recognizing where you are in a market cycle can help you make better investment decisions.

Expansion
Scholars say that expansion is the market phase where economies are doing well and there’s more economic activity, which makes investors more confident and willing to invest money, and brings stock prices up. It’s usually the best time to invest in growth stocks.

The peak is when the market hits its highest point before starting to decline. Investors can sometimes get carried away, which can lead to prices being a bit too high.

Contraction: During this phase, economic activity slows down, investor confidence dips, and stock prices fall. This is a great time for long-term investors to make their move.

Trough: The trough is the lowest point of the market cycle. It leads into a period of growth, which is a great time to buy undervalued assets.

How to Adapt to Market Trends

Uptrend Strategies

The buy-and-hold strategy is all about investing in strong-performing stocks and holding them for the long term. You’ll need a good starting capital and a lot of patience if you choose this strategy.

Growth Stocks: Keep an eye out for companies with high growth potential and stick with them. Don’t be blindly loyal, but try to stay committed.

If the market is on a downward trend, there are a few different strategies you can use.

When it comes to defensive stocks, it’s all about protecting your investments. It’s a good idea to invest in companies that you think are less affected by economic downturns, such as utilities and healthcare, or big companies that will be protected by the government if they start going south.

Hedging helps you to offset potential gains or losses in your investment portfolio. You can use options or short selling to protect your portfolio against losses.

It’s also a good idea to keep some of your portfolio in cash or cash equivalents so you can make the most of buying opportunities when they arise.

And lastly, let’s look at some strategies on how to deal with sideways trends.

Range trading is a strategy that involves buying and selling securities within a defined range. Buy low and sell high.

Dividend stocks: It’s a good idea to focus on stocks that pay dividends to generate income while the market is quiet.

Short-term trades: Make the most of small price movements by taking advantage of short-term trades.

Disclaimer: This article has been distributed for educational purposes only and should not be considered as investment advice or a recommendation of any particular security, strategy, or investment product. Information contained herein has been obtained from sources believed to be reliable, but not guaranteed.

Laura Ghiretti
September 2024